Posts Tagged New York

Help Wanted: Writer Wanted for Social Media Conversation Page on Auto Glass Repair & Replacement

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An interesting email hit my inbox on Monday from a company representing Service AutoGlass, a part of Safelite Group, Inc. The email came from Fun Online Corporation which is headquartered in New York, New York. Mike Schoenback  (and his partner Ron Luks) sent the email and it started with,

“Hi David,

I came across your contact information through Glassbytes.com.  Our company (Fun Online Corp) is working with Service AutoGlass®, a national provider of wholesale vehicle glass products and installation materials, to launch a social media conversation page in the fall of 2014.”

So the wholesale division of Safelite wants to interact with its customers via social networking sites such as Facebook, Twitter, Pinterest, YouTube, along with numerous other social media sites? The email went on to say,

“We are interested in connecting with a person with good writing skills who has technical experience with auto glass repair and replacement and a familiarity with the industry. We are looking to hire such a person on an ongoing (freelance) basis to respond to posts on the social media page and work with us to develop conversation starters. Experience as a blogger is a big plus. This is a paid position.”

I guess I tick a couple of the boxes they’re looking for. I’ve spent my career in the auto glass repair and replacement (AGRR) industry, I am on some social media sites so I’m familiar with how those work and I blog. Even though it looks like the opportunity is being “outsourced” to Fun Online, the fact that it is a paid position is also great to know. The email ended with,

“I’m writing to see if you may be interested or if you have a colleague who may be interested in this opportunity.  We’re happy to have a phone or email conversation if you’d like more information about this.

Thanks very much!

Mike Schoenbach

Ron Luks”

Their email didn’t mention Safelite, just Service AutoGlass. I replied to let them know that I really appreciated the email letting me know about the opportunity, but I didn’t think I would be an appropriate person for the role they were looking at for a variety of reasons and I guess they didn’t look at some of my blog posts. I replied to Mr. Schoenback explaining that I was pretty sure that Safelite wouldn’t want me to fill the role even if I was interested. That being said I was once a part of Safelite filling a number of positions in the mid to late 1980’s leaving as the regional vice president of New England in late 1989; so I do have some familiarity with the company. I just didn’t think I’d be a good person to help “develop conversation starters” for them at this point in time. I’m sure that I could come up with a few “conversation starters” though. Here are some possibilities:

“If an auto glass replacement somehow slips through the hands of Safelite and you’re lucky enough that the opportunity comes to your company would you consider giving us a call so that we could sell you the part?”

“Here at Service AutoGlass we’re your all-in-one source for products and service, even if Safelite is spending countless millions on television and radio ads and is your biggest competitor. Come on…..give us a call. Won’t you?”

“We know that Pilkington, PGW, Mygrant and other wholesale distributors aren’t in the retail AGRR space installing auto glass in competition with you, but that shouldn’t stop you from giving us a call should it?”

I’m sure that you can come up with a few of your own. I asked a friend in the industry for a social media conversation starter for them and he suggested,

“They say you get what you pay for…. What did you get from us?”

I wished Fun Online success in finding someone to fill the social media role for Safelite…  er’ I meant Service AutoGlass. I found out that they sent the same email to a few other people in the AGRR industry as well. Imagine my disappointment hearing that. Perhaps they contacted you to see if you were interested? If not and you’re interested in the freelance position you can contact Mike and Ron to find out more. The Fun Online web site states:

“At Fun Online Corp. we’re your eyes and ears during business hours, evenings, weekends and holidays. A round-the-clock business infrastructure is expensive and can be a logistical nightmare. We can create a social media team or expand your current team and save you money. You’ll have 100 percent full coverage.”

It seems like a great opportunity.

Just sayin’.

 

 

* Cartoon courtesy of TomFishburne.com/Cartoons

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Just Sayin’ Blog – Road Trip

A few weeks ago we decided to take a road trip. The trip has taken us through Indiana, Michigan, Canada, Vermont, New Hampshire, Maine, Massachusetts, Connecticut, New York, New Jersey, Pennsylvania, Delaware, Maryland, Washington, D.C., Virginia, North Carolina and now onto South Carolina, Tennessee, Kentucky and then back to Illinois. We could add a couple of other states to the trip. It has been a great road trip. Besides keeping my eyes on the road I also kept an eye out looking for windshields in need of repair or replacement as I have since I entered the auto glass repair and replacement (AGRR) industry. I was also looking for mobile auto glass vehicles along the way.

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In an article titled “April Miles Driven Increases” that appeared in glassBYTEs.com last week, the web site reported that there was an overall 1.8% increase in miles driven in 2014 versus 2013. Only the Northeast reported fewer miles driven. Based on our experience, the number of vehicles of all types on the road has been pretty amazing. We’ve encountered very heavy traffic everywhere we’ve been so far and, since one of the three key drivers for the AGRR industry is miles driven (the weather and the economy the other two), perhaps this is another good sign for glass breakage and future business….at least in the states visited on this road trip.

I’ve spoken with a number of people who either own or work for AGRR retail and wholesale companies; regardless of the area in the country in which they compete, each says business has been great this year! In other road trips over the past few years there have always been a plethora of windshields in need of repair or replacement on the drive, along with countless plastic and tape wrapped broken door, quarter or back glasses (the “do nothings” – those who break glass and don’t repair or replace it). On this road trip I have been surprised to see very few broken windshields or taped up door, quarter or back glasses. Hopefully this is a sign that people are repairing or replacing glass when it breaks.

I saw the first AGRR mobile van on the road trip in Canada – a Speedy Glass van (I was the President and CEO of Belron Canada in the late 90’s and early 00’s). I didn’t see my next mobile van until I saw a Tiny & Sons Auto Glass mobile van in Massachusetts. I have driven by a number of glass shops on the road trip (and stopped by a few) and I didn’t see any mobile vans parked at the shops so I assumed (hoped) that each was busy doing mobile replacements. I’m in North Carolina now and I haven’t seen any more mobile vans. Odd I think as I see them in Chicago all the time.

After the strong winter season across much of the country we experienced some “Wind at our Backs” which was discussed in previous posts. Perhaps with a steady increase in year-on-year miles driven, and if the economy will come out of the doldrums we will see some positives for the AGRR industry. You still have to have to figure out how to deal with the big guys increasing market share and the brand recognition programs in play. If this year’s weather provided and continues to provide AGRR opportunities, if the miles driven continues to grow providing further opportunities and if the economy going forward gains strength and provides further opportunities; you’ve got something to work with. Not always easy I understand, but if it was easy you’d have a lot more competitors to deal with. You just need to continue to figure out what you can do to push and pull consumers to your business.

Just sayin’.

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Just Sayin’ Blog – Now and in the Future

Last Tuesday, February 4, 2014 there were two items in glassBYTEs.com™ e-Newsletter that I read with great interest. The two articles got me to wondering about how technology could be developed to increase passenger safety in the auto glass replacement (AGR) industry by alerting passengers of potential problems.

The first article I enjoyed reading was the “View From The Trenches” blog post by Neil Duffy. His blog post titled “Nightmare on Stevens Creek” pointed out those in the auto glass repair and replacement (AGRR) industry who are portrayed as “hacks” in the article; those who lower the quality of installations and how our industry is viewed. Many of these “hacks” don’t follow or worse are even aware (an even scarier nightmare) of the Auto Glass Replacement Safety Standard® and what is required, on their part, to ensure that those they install auto glass for are safe in an accident. The second article was an Associated Press article that appeared on TribLive.com titled “Feds want cars to be able to talk to each other“. Seems like a great way for the cars we drive not to run into cars that others drive. This technology will have to be in full use when we move to driverless cars, but in the meantime it could greatly reduce collisions today if rolled out in new cars.

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Everyone in the auto glass repair and replacement (AGRR) industry across the country has seen someone who isn’t following proper installation standards and put drivers at risk when auto glass is replaced. There are those in the industry who think the drums are beat too loud about this topic, but it is an issue and Neil rightly points to the concern that he sees with the acts of some lowering the standards which could bring us all down at some point in the future. As Neil wrote,

“This drains the resources and profitability of shops who value quality. By allowing hacks to contaminate our industry we are putting both the public at risk and our own livelihoods. The sad fact is that there is an unwillingness to seek regulatory constraints or to somehow cull the worst offenders in the AGRR industry. Why would a glass manufacturer or wholesaler try to cut the number of sales they could make by calling for the removal of incompetent or illegal customers? Why would a third-party administrator (TPA) demand stringent certification and high-limit liability insurance over negotiating deeper discounts from the same vendors? Furthermore, we, in AGR, play into the hands of our largest competitor who promotes its technician’s training and employee character via the media over smaller companies – the local unknown local glass purveyors – that may prey upon potential clients. That alone can create a bad dream or two.”

Are there auto glass suppliers or urethane suppliers that would walk away from a sale if the supplier is aware of bad behavior on the part of a customer? I for one would like to believe that there are. But would some suppliers step in and provide the products versus losing a sale? Sadly probably yes.

I appreciate Neil Duffy pointing out that there are those in the industry who shouldn’t be installing auto glass in any vehicle because they either don’t know how to properly do a replacement or they don’t care that they are installing a part in an unsafe manner. Bad apples that exist in our industry can lower the value that the vast majority of us in the industry who are doing it right receive as Neil suggests. Consumers believe they are getting a quality product regardless of what company they use. When a company that is doing everything right competes against those who don’t, how could a consumer know that they could be choosing a company that delivers the service and/or products in an unsafe manner which could ultimately cause serious safety issues? They don’t.

The second article that I referenced that appeared on the glassBYTEs.com™ web site on February 4th dealt with the United States government push to require automakers to equip vehicles with technology that will reduce accidents by having vehicles “talk with each other”.

The Associated Press article details the work that the National Highway Traffic Safety Administration (NHTSA) has been doing in cooperation with automobile and truck manufacturers since the early 2000’s to prevent accidents via new technology.

The article quotes David Friedman, the head of the safety administration saying that NHTSA “estimates vehicle-to-vehicle communications could prevent up to 80 percent of accidents that don’t involve drunken drivers or mechanical failure”. Imagine the lives that will be saved with the implementation of new technology. Mr. Friedman goes on to say the goal is “to prevent crashes in the first place”. Historically the government’s focus has been on passengers surviving accidents. On the NHTSA web site the department’s mission reads:

“NHTSA was established by the Highway Safety Act of 1970 and is dedicated to achieving the highest standards of excellence in motor vehicle and highway safety. It works daily to help prevent crashes and their attendant costs, both human and financial.”

The technology that is being developed and installed on vehicles today across the globe is pretty amazing and has been a dream going back over 50 years.

In 1956 General Motors showcased their cars with a traveling show featuring the company’s fleet at events in major cities across the country. The first “Motorama Show” was held at the Waldorf-Astoria in New York City. This “Key to the Future” video was a “featured film at the exhibit that looked into the far distant future of 1976 which predicted a jet age future with electronic digital displays and an On Star like central command that would guide us along our uncrowded path to adventures.”   

The view of the cars of the future from 1956 obviously wasn’t reality in 1976, but we will be seeing more and more technology installed in all types of vehicles. This CarScoops.com article talks about an “Augmented Reality System (that) Allows Drivers to See Through Large Vehicles”. The ‘See-Through’ developed by a team from the University of Porto, in Portugal, is directed by Professor Michel Ferreira. The technology is a great advancement in driving safety and will undoubtedly save life’s’. Imagine being able to “see-through” a large vehicle such as a bus in front of you in order to safely pass on a two lane highway.

Virtually every car on the road today has on-board technology that informs drivers of mechanical issues that have been detected.  Additionally, mobile telephone hands free devices and Global Positioning Systems (GPS) technologies are available for most vehicles further helping to improve driver safety. Government authorities, driving safety advocates and organizations in cooperation with automobile manufacturers continue to build on technology that improves passenger safety. The ever changing availability of new safety technologies being developed for vehicles is rapidly changing how we interact with vehicles, how the vehicles we drive interact with us and even how the vehicle interacts with everything near the vehicle. A Bloomberg.com article titled “Talking-Car Systems to Be Required as U.S. Weighs Rules” briefly discussed future technologies being developed by CISCO Systems and others for connected cars, along with companies such as Google and Telsa Motors working to employ that technology in driverless vehicles.

So, after reading both of the articles that appeared on the same glassBYTEs.com™ e-Newsletter I began wondering if future technology could be developed to let auto and truck drivers know if the auto glass in the car they are driving or are passengers has been properly replaced. Perhaps a farfetched idea you’d say, but since we all know that a windshield that is being replaced has to be properly installed to ensure that the passenger side air bag deploys correctly to protect occupants and to also maintain structural integrity of the roof; maybe not. As I’ve heard a number of people say over the years, “It’s going to take some politician’s family member or someone important to be killed for something to be done to ensure the safe installation of auto glass.” Certainly no one wants that to happen. As Neil so aptly wrote:

“This writer is truly tired of having nightmares that “Freddy the hack” is becoming the ugly face of today’s automotive glass industry. I see it more and more each day and most worrisome is the complete lack of concern by many within our industry. How can we police ourselves or be policed is the $ 64,000 question that has to be addressed and answered some day, hopefully sooner rather than later. If we continue to bury our collective heads in the sand, it will be our own necks that get hacked, as well as more unfortunate windshields.”

I know of countless AGRR professionals who strive to ensure that auto glass is installed properly and spare no expense to do so. But without either the industry as a whole taking a more active interest or governmental authorities taking a regulatory role in the AGRR industry maybe someone can develop a technology to alerts drivers and passengers alike that the car they are riding in is indeed safe to drive, or not.

Just sayin’.

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