Posts Tagged 2009
Have you seen the General Motors (GM) commercial selling the new electric 2014 Cadillac ELR? Interestingly you actually don’t know what the commercial is selling until the very end. When I started to watch it (click on this link to view) I recognized the voice of FX television show Justified bad guy Robert Quarles played by Neal McDonough. McDonough also appeared in the great film “Band of Brothers” portraying 1st Lieutenant Lynn “Buck” Compton who passed away in 2012. The commercial begins with our seeing from behind Mr. McDonough standing facing a swimming pool dressed in shorts and short-sleeved shirt in what could be a Southern California back yard. The actor starts out asking:
“Why do we work so hard? For what? For this? For stuff? Other countries that work stroll home; stop by the café and take August off. Off! Why aren’t you like that? Why aren’t we like that?“
Six quick questions and two statements set up the commercial. McDonough is then shown walking through his home pointing to his two daughters; then high-fiving one of the girls:
“Because we’re crazy hard working believers that’s why.”
“Those other countries think we’re nuts. Whatever…”
Next he’s seen walking down a hallway heading to the kitchen where he passes a newspaper off to his wife and continues his trek through his nice home.
“Were the Wright Brothers insane? Bill Gates? Les Paul? Ali? Were we nuts when we pointed to the moon? That’s right. We went up there and you know what we got? Bored. So we left. Got a car up there and left the keys in it. Do you know why? Because we’re the only ones going back up there that’s why.”
Mr. McDonough walks into an opening and then re-emerges dressed in a business suit and walks out of the house to his Cadillac ELR. He then delivers the overriding message, besides selling the ELR of course:
“But I digress. It’s pretty simple. You work hard, create your own luck and you gotta believe anything is possible.”
As for all the stuff. That’s the upside to only taking just two weeks off in August.”
One heck of a great commercial in my opinion delivering the message of the American Dream being available to anyone and more importantly owning a Cadillac ELR of course. Wikipedia defines the American Dream as, “a national ethos of the United States, a set of ideals in which freedom includes the opportunity for prosperity and success, and an upward social mobility achieved through hard work.” Sounds right.
The commercial clearly points out that you’ve got to work hard to get all the “stuff” you see from the beginning to the end of the commercial. No one is going to give it to you. Pointing out in a very quintessential American way the commercial finishes with “N’est pas?” – a French proverb meaning “there is no such thing as can’t”. Words to live by. The owner of Cadillac is GM and as everyone remembers the company went into and out of bankruptcy protection during the summer of 2009. In a way the commercial was an analogy of all that GM and countless thousands of dedicated employees accomplished – “You work hard, create your own luck and you gotta believe anything is possible.” Granted they also did it with the help of $ 50.1 billion from U.S. taxpayers….
The commercial hasn’t necessarily been greeted all that well by the some in the media as they view it as American being arrogant, but the very simple message in the ad is that if you want you can own a Cadillac as long as you work hard and do what you do well. Simple message.
This commercial follows one aired earlier this year from Cadillac called “American Garages” (click here to view). The commercial is pointing out the value of Motor Trend’s Car of the Year – the 2014 Cadillac CTS. Mr. McDonough does the voiceover for this commercial telling us:
“The Wright Brothers started in a garage. Amazon started in a garage. Hewlett-Packard and Disney both started out in garages. Mattel started in a garage. The Ramones’s started in a garage. My point? Some of the most innovating things in the world come out of American garages.”
This commercial finishes with “Ain’t garages great!” Indeed they are. I know many auto glass repair and replacement (AGRR) companies that started out in a single garage.
It has been a long time since I’ve owned a GM product (a 1985 Chevrolet Station-wagon) and I don’t have plans on buying one anytime soon, but these two commercials celebrate what America is all about and why people from across the globe continually come to our shores. The opportunity to try like hell to catch the American Dream by working hard and then anything is possible, especially owning a Cadillac. Plenty of people work hard and then haven’t accomplished what they most wanted as their own American Dream, but it’s all about the opportunity. Nothing is guaranteed.
Don’t let any company or anyone keep you from whatever may be your American Dream.
“You work hard, create your own luck and you gotta believe anything is possible.”
$ 50.1 billion, 1985, 1986 Chevrolet, 2009, AGRR, agrr industry, Ali, amazon, America, American Dream, apple, August, auto glass, Auto Glass Company, auto glass industry, auto glass shops, Auto Glass Week 2014, Band of Brothers, Bill Gates, Bored, Cadillac, Cadillac CTS, Cadillac ELR, commercials, CTS, Disney, ELR, ethos, French expressions, FX, garages, General Motors, glassbytes, GM, GM Bailout, GM Bankruptcy, Hewlett-Packard, high-fiving, immigrants, just sayin', Just Sayin' Blog, Justified, Les Paul, Mattel, media, N'est pas, Neal McDonough, simple message, social mobility, station wagon, The Ramones, there is no such thing as can't, tv commercials, United States, us government, vacation, wikipedia, Wright Brothers, you gotta believe
In the current presidential election season I’ve been seeing several news outlets play clips of Ronald Reagan in 1980 during the presidential election when at the end of a debate with then President Jimmy Carter he asked a question to the viewing audience,
“Are you better off than you were four years ago?”
The question Reagan asked was a seminal moment during that year’s presidential campaign with the majority of voters answering with a strong “NO” catapulting Reagan into the Presidency.
It made me think about how those who compete in the auto glass repair and replacement (AGRR) industry are doing this year compared to the past one, two, three or more years. Are you, your family or the company you work for better off this year than the past few years?
This past week I attended Auto Glass Week 2012 (AGW) in Louisville, Kentucky and while there I talked with a number of attendees who all work in the AGRR industry. I spoke with retailers, wholesalers, distributors, suppliers and networkers; and I didn’t get very many positive answers to the question “are you better off?”..… That’s not to say there weren’t those in attendance who felt that their company was doing better this year than over past years, but since I asked the question at an industry conference even people who aren’t doing better may be trying to put a more positive spin on their own story.
While at AGW I had several retailers tell me that they’ve been looking closely at what they’re currently allowed to charge to insurers for replacements versus their costs to acquire the part to be replaced, cost of labor and benefits, the cost of urethane (and primer cost if needed), fuel costs for mobile vans, insurance costs, etc. Each of them told a story that they had seen profit margins shrink over the last year or years. One retailer told me about a customer for whom he had replaced a windshield for a few years ago and again replaced the windshield in the same car. The customer happened to be insured with the same insurance company and they still had the invoice from the first replacement in the cars glove box. When the retailer looked at that prior invoice and then looked at the current invoice, with the pricing that he’s allowed to charge under the insurance pricing guidelines, he saw that he was getting less money today for the same replacement. More than a little surprised when he got back to his store he went back to look up what he had paid for the part and urethane from a few years ago versus his current costs and found out that he actually paid more for the part and urethane this time around too. So he got less for the sales invoice and paid more for the part and required supplies to install it; and that doesn’t even take into consideration the increase in all his other costs.
He started to question why he’s agreed to the pricing guidelines and was also giving consideration about whether he should pull out of or stay in the pricing/billing mechanism required to bill for work he does for the network that the insurance company uses to manage its auto glass losses. He asked me what I thought about that. His idea which might be beneficial to some, could also be a very risky strategy for others. Still it is an interesting question to ponder don’t you think?
While talking with another retailer he was lamenting the fact that gasoline prices are killing margins. That’s understandable since the price of gasoline has gone up over the past year and depending where you live regular gasoline is up $ 2.00 a gallon since 2009.
As per the American Automobile Association Daily Fuel Gauge Report the average price of regular gasoline today is $ 3.81.
By the way, in 1980 the average price of regular gasoline as per the website 1980sflashback.com was $ 1.25.
The retailer said that the price he’s paying at the pump to fill up mobile vans, along with the delivery surcharge he’s being charged by his auto glass supplier due to the rising cost of gasoline is a killer; with no opportunity to pass those costs along to insurance customers.
One supplier complained about competition from foreign suppliers in the market with goods of “lesser quality and price” putting even further pressure on wholesale prices.
Another supplier talked about the market size shrinking and suggesting that surely some weaker competitors will drop out of the market this year which could certainly benefit the stronger competitors.
One supplier mentioned that this coming winter was going to be a good one (of course meaning a bad one) since acorns are abundant and that woolly worms are darker this year and not as light as last year…. I said, “What?” He went on to explain what he read in the Farmers’ Almanac. I went online and looked up both of these legendary prognosticators of a bad winter and he was right! The Old Farmer’s Almanac says that when woolly bear worms are darker in color it signifies a bad winter coming. I found in the Farmers’ Almanac a story on when there are more acorns than normal it can predict a rough winter as well. I’m not sure about either as true predictors of this coming winter’s weather, but maybe if we all also cross our fingers; find a four-leaf clover or a penny face up; knock on wood; see a rainbow; rub a rabbits foot and don’t step on a crack, break a mirror or open an umbrella indoors……… I think you get the idea.
Certainly other costs of doing business have gone up over the past year or more which most AGRR businesses are bearing with little opportunity for upside revenue to cover them. Many of us have lived through lean years and bountiful years in this industry. It’s always been that way hasn’t it? Hopefully the pendulum will swing back to an improved time for the AGRR industry in 2013.
“It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of Light, it was the season of Darkness, it was the spring of hope, it was the winter of despair, we had everything before us, we had nothing before us, we were all going direct to heaven, we were all going direct the other way – in short, the period was so far like the present period, that some of its noisiest authorities insisted on its being received, for good or for evil, in the superlative degree of comparison only.”
– Charles Dickens, A Tale of Two Cities 1859
The reality is that the current marketplace demands that everyone in the AGRR industry find ways to deliver or provide a superior product and/or service offering via a low cost model to combat those who are willing to deliver or provide a poor product and/or service via an even lower cost model, if you want to survive.
So if you’re asked the question,
“Are you better off than you were four (or one or two or more) years ago?”
what would your answer be? Obviously you are the only one that can answer that question, but here’s hoping that you’re surviving all the turmoil that’s been experienced by many in the industry over the past few years. And that the upcoming year will have a definite swing to the better for you, your family and your business. Wouldn’t that be a welcomed change? You bet!
1980, 1980sflashback.com, 2009, 2012, A Tale of Two Cities, AAA, AAA Daily Fuel Gauge Report, acorns, Aftermarket glass, AGR, AGRR, agrr industry, AGRR Magazine, auto glass, Auto Glass Company, auto glass industry, Auto Glass Week, auto glass week 2012, Auto Insurance, Automotive Expert, automotive safety, Charles Dickens, Consumer Reports, ConsumerReports.org, David Rohlfing, economy, farmers almanac, gasoline, glassbytes, Insurance, Insurance Industry, Jimmy Carter, just sayin', miles driven, Ronald Reagan, Small business, state govt., US Govt, weather, webblogcartoon.com, windshield, windshield repair, windshield replacement, windshields, winter, woolly worms
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