Over the last few months I’ve had the opportunity to listen to a number of amazing speakers at conferences. Each speaker had a great message tailored to the audience and each offered a look into their area of expertise; offering advice that was meaningful and relevant to the industry audience that was listening.
At a conference held earlier this year I listened to keynote speaker Ron Insana, award-winning journalist, financial analyst, commentator and author. His ability to examine and offer analysis of past and current world events, be they political or business, that have shaped or shape the decisions made by politicians, businesses and individuals was amazingly insightful. Ron spoke of how those in attendance could also look at those same events to determine the direction that we lead our respective companies. I had the opportunity to spend time with him at breakfast prior to his keynote and his engagement and interaction with those of us at the table provided a great experience.
I attended a conference in May that had a number of great speakers. One was Brad Grossman, Chairman and CEO of Zeitguide. Zeitguide was founded in 2009 and provides a unique view into our ever-changing world. Zeitguide utilizes people from around the globe to “find, filter and focus” on the abundance of information that exists to provide context to all that is going on today. More importantly, Zeitguide provides crucial understanding as to what is going to happen in the future that will determine the direction an industry make take. Mr. Grossman’s talk was as inspiring as it was insightful.
Another speaker at this conference was James Spellos, President of Meeting U. Mr. Spellos talked about the importance of technology and how technology is driving or should be driving your business to the greatest success imaginable. His discussion of the use of existing and innovative technology was highly entertaining. Spellos mentioned a former Google CEO’s quote, “we create as much information in two days now as we did from the dawn of man through 2003”. As he walked through the audience answering questions posed to him he was offering countless suggestions and ideas to more effectively use information, technology and devices, but wisely.
At a conference in June the keynote speaker was Sheryl Connelly who, for the past decade has been Ford Motor Company’s Futurist. What does a futurist do? By definition she’s looking for trends. What events, conditions or insights that can be gleaned by scouring the globe for what’s happening now that helps Ford be a leader in its industry for the very long-term. For Ford, Ms. Connelly’s insight provides them another view into the strategy they could follow, the shape of the design of their vehicle platform that will find the greatest acceptance in the market and the products or technologies that will be offered in Ford vehicles well into the future. She’s not looking at the auto industry to determine the future but the social, technological, economic, environmental and political events (or “steep” as she terms it) that will affect our lives in the next 10 to 20 years. Ms. Connelly’s talk gave me a different way to think about what I could be looking at to determine what could affect my future.
At a recent conference this month I had the opportunity to listen to Bernie Brenner, author of The Sumo Advantage and Co-Founder, Chief Strategy Officer of TrueCar, Inc. He spoke of the importance of business development (BD) in the future of any business, regardless of size, to drive strategy and indirect revenue (future revenue). He offered ideas to utilize BD to form strategic partnerships with industry heavyweights that can help build and sustain your company’s growth. Bernie’s directness and openness at the conference, in his presentation and while interacting with attendees, was both refreshing and inspirational.
Next month I’m attending an industry conference where the keynote speaker will be David Robinson (The Admiral), a graduate of the U.S. Naval Academy, a U.S. Navy veteran, an outstanding player in the NBA (1989-2003), a humanitarian and a partner in a private equity firm (Admiral Capital Group). I’m looking forward to hearing him detail his experiences and advice on how to achieve success in business and life.
If you have an opportunity to attend an industry conference don’t miss out on listening attentively to the keynote speakers. They typically have amazing backgrounds and experiences to share. Each speaker I listened to this year offered insight which I could use to improve myself in both my business and in my personal life. So I would highly recommend that when given the chance to register and attend conferences in your industry do so. Then take the time to listen to those that the conference organizers have selected to speak. They’ve been chosen to speak for a reason. I’ve found them to always have great messages.