Just Sayin’ Blog – 10 Big Rules from T. Boone Pickens

A couple of months ago I was looking at a web site TED.com. TED.com is operated by a non-profit group dedicated to bringing together leaders from technology, entertainment and design who are given the challenge to give “the talks of their lives” in 18 minutes or less at TED Conferences. If you visit the web site you’ll find a number of very interesting people talking about a wide variety of topics and most of them are passionate discussions of topics that are very important to each speaker. The organization also has events called TED(the x means an independently organized TED event) which brings the lofty goals of the international organization to locales across the United States and world to stimulate discussion on topics that have special meaning to the community. Through this site I found a T. Boone Pickens talk which he gave at his alma mater Oklahoma State University on December 3, 2012. The topic was what he called The Leadership Plan. In a 16 minute talk that was both humorous and serious, he laid out what he called his 10 Big Rules which really resonated with me. To me, these rules seem more like principles, but Mr. Pickens rules are pretty straightforward and are ones that anyone can and should follow. His 10 Big Rules:

1.    Have a good work ethic

2.    Make a plan

3.    Look for big things

4.    Take advice from smart people

5.    Make your case in 3 minutes or less

6.    Don’t be afraid to make a decision

7.    Embrace change

8.    Don’t cheat

9.    Have patience

10.  Be generous

In the case of T. Boone Pickens these were the rules that he started following while attending Oklahoma State University after a little prodding from his father. The fact that he figured out these rules at such a young age brought him the opportunity to have a wealth of experiences and at a young age monetary wealth as well. His first rule is that, regardless of your position in life, having a good work ethic is a key to having success. No one can disagree with that one. Mr. Pickens second rule is to make a plan. If you make a plan it will provide you a clear direction to head in achieving the goals you set for yourself. This rule should also give you a way to clearly measure how you’re working toward achieving your plan. When you look for big things you find will find ways to differentiate yourself from others and this should help you in finding success in anything you pursue.

Mr. Pickens fourth rule certainly has meaning to me – take advice from smart people. You can’t know everything so finding people who can help you achieve your plan is critical to finding success. I’ve always tried to surround myself with smart people who bring knowledge and experiences I don’t have. The next rule is that you need to be able to make your case in 3 minutes or less.  This really speaks to having a clear understanding of your goals along with the key ingredients that will provide you with a recipe for success that you can easily communicate. Why is this important? In order to get those you want to join you in pursuit of your plan, you need to be able to persuade or influence them so being able to make your case will be critical to your success. Once you’ve got your team on board with your plan you also need to be able to clearly communicate to those who will be buying the product or service you’re offering. Rule five make your case in 3 minutes or less makes a lot of sense.

As a leader don’t be afraid to make a decision. You can get bogged down in the decision making process, but don’t. You obviously always try to make the best decisions you possibly can by analyzing all pertinent information and determining the best course of action. Then ou then deal with the consequences of the action that you take. Be fearless.

You also have to be able to embrace change. With Mr. Pickens’ rule number seven he’s telling us that everything around us is in constant change and you must  willing to accept change if you want to find success in business. If you’re not open to trying new ways of doing things you are not going to be successful. You can’t fear change and you have to surround yourself with people who embrace change just as much as you do. Mr. Pickens says be a change advocate and that’s truly great advice.

His eighth rule – don’t cheat – doesn’t really need any explanation, but no success can truly be enjoyed if you cheat to achieve it. I’m sure you know people or companies who you feel have cheated and achieved success by doing so. It is certainly frustrating to watch others cheat and get away with it, but if you really want to be a leader Mr. Pickens advice is just don’t do it.

The ninth big rule is one of the most important rules. As a leader you have to have patience. You need to show patience with the people that work for you and you have to be patient as you put your plan into action. If you have faith in the direction you’re going you have to give your plan time to work. Mr. Pickens tells a story of a friend who told him, “Don’t rush the monkey and you’ll get a better show.” Be patient.

T. Boone Pickens tenth big rule of leadership is that you should always be generous with your time and treasure. His grandmother told him, “Don’t forget where you came from.”

The 10 Big Rules that Mr. Pickens detailed in his 16 minute talk are really great rules for anyone to follow in life or business.  As I mentioned earlier, when I watched his talk at the Oklahoma State University Mr. Pickens 10 Big Rules really resonated with me. I’d like to think that I have followed his rules in my business career, but the only way to know for sure would be to ask those with whom I have had the privilege to have worked.

What do you think people would say about you if asked?

Just sayin’.



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  1. #1 by John R. Allen on April 4, 2013 - 10:13 am

    Rukes we could, and should live by!

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